Juul Wikipedia Altria Stock Price Falls 10% on Report FDA Will Ban Juul Products Markets Insider After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in The U.S. stock market is falling below its all time high following mixed profit reports from Tesla and other big companies and as crude oil prices rise.